Bespoke Newmarket Monopoly to go on sale at the QIPCO Guineas Festival to celebrate 350 years of making history

28th April 2016

The year 2016 is a special one for Newmarket as it marks the 350th years of making history; an anniversary celebrating the evolution of the international Home of Horseracing. In 1666 Charles II returned to Newmarket for the first time since he was a boy, and with him he brought a passion for horses and racing which three and a half centuries later remains the life and soul of the town. To celebrate this landmark, a special edition of Newmarket Monopoly will be launched at the QIPCO Guineas Festival in Newmarket. The board will be ready for pre-sale on Saturday 30th April and will be available at the Moët & Chandon July Festival at Newmarket's Adnams July Course, Thursday 7th to Saturday 9th July.

The original property squares will be replaced by 22 Newmarket training establishments, some of which date back to the 1880's. These yards are the town's most famous and historic yards that were occupied by trainers in 2015 and will be placed in order of the 2015 Trainer's Championship rankings. "Mayfair" will be replaced with Clarehaven and and Somerville Lodge will occupy "Park Lane's" usual position with some of the town's older yards such as Kremlin House in place of Regent Street and Heath House as Whitehall.

The tokens, usually red and green houses, will be replaced with horses. Therefore, to make your yard more valuable, you fill it with horses (houses) which can then be replaced with stallions (hotels). The railway squares will be replaced with Palace House, Newmarket Racecourses, Tattersalls and Jockey Club Estates and the utility squares, originally Water Works and Electric Company, will be transformed into Gibson Saddlers and the British Racing School. Income Tax will become Trainer's Bills in reference to payments made by Newmarket trainers today including Heath Tax and Equine Vets Fees. The money exchanged will be in Guineas to keep in sync with the traditional Tattersalls sales which take place in in town.

The Community Chest and Chance cards will also be bespoke to Newmarket and present a chance to involve some more current affairs and businesses that take place in the town.

"You win a Golding's voucher for the Best Dressed competition at the Newmarket July Festival pick up G100"

"You win a Discover Newmarket tour of the National Stud collect G100"

"Your article is printed in the Newmarket Journal collect G25"

"The British Horseracing Authority Stewards have found you guilty of use of the whip above the permitted level. Go to jail. Do not pass go. Do not collect G20."

The board has been generously funded by The Jockey Club and produced by Palace House, the National Heritage Centre for Horseracing and Sporting Art, with the latter being the beneficiary to all funds raised from the project.

There will be a giant version of the Newmarket Monopoly Board on show at the QIPCO Guineas Festival on Saturday 30th April and Sunday 1st May in the NHRM Rowley Mile shop, situated on the ground floor of the Millennium Grandstand, next to the Customer Relations & Hospitality Entrance, opposite the Parade Ring, where racegoers will be able to visualize the location of those listed.

The board will go on sale for pre-order at £42.99 including P+P (£34.99 + £8.00 P+P UK only) on Saturday 30th May and will be available to reserve via the new Palace House online shop and also in the National Horseracing Museum Shop on the Rowley Mile.

Winning Moves UK will be the makers of this special board under license from MONOPOLY owners Hasbro.

John Berry, Mayor of Newmarket says, "The history of Newmarket is the history of the sport which we love. As Monopoly is a Great British icon and a such big part of all our yesterdays, I think that Bespoke Newmarket Monopoly is a wonderful way of celebrating Newmarket's 350-year milestone. Like Newmarket, it will be a treasure to cherish."

newmarket-monopoly-gameboard

ENDS

For more information please contact Ami Cosgrave on 01638 667333 ext.8 or ami.cosgrave@nhrm.co.uk

(Reg Charity No. 283656)

Notes for editors:

The National Horseracing Museum was opened to the public by its patron Her Majesty the Queen in 1983 and holds a nationally and internationally significant collection of fine and decorative art, social history objects, archive material and photographs relating to the history and science of racehorses and to the people and places connected with the sport and industry of horseracing.

The NHRM is a registered charity and operates independently of the government, local authority and racing industry. It relies wholly on income from ticket admissions, sponsorship, donations and trading through its café and shop.

Palace House The National Heritage Centre for Horseracing and Sporting Art

The National Horseracing Museum is currently involved in a major capital project which will see it move to the National Heritage Centre for Horseracing and Sporting Art on the Palace House site in Newmarket. The Centre is scheduled to open in the Autumn of 2016 and will comprise a new National Horseracing Museum which will be housed in the old Trainers House (once occupied by the youngest Grand National winning jockey Bruce Hobbs), The Fred Packard Museum and Galleries of British Sporting Art a national gallery of Sporting Art in a sporting palace and a live horse experience in the Rothschild Yard, which will be occupied by retrained and retired racehorses to act as a flagship home for the Retraining of Racehorses Charity.

About Newmarket Racecourses

Newmarket's two magical racecourses, the Rowley Mile and the Adnams July Course, together form the greatest venue in the East of England. 2016 is truly a year of celebration at the Home of Horseracing as it marks 350 years of making significant history in both the sport of racing as well as English heritage. King Charles II returned to Newmarket 25 years after his last visit following Restoration to the Throne and spearheaded the development of the town, Racecourses and industry into what is affectionately known today as the global headquarters of racing; the Home of Horseracing. Still run to the present day, the Town Plate, a race which by law, passed by King Charles II, must be run "for ever", is still staged on the same three-and-three-quarter mile course on which it was inaugurated on in 2016 (according to official records) three and a half centuries ago and is the one and only time each year that the 'Round Course' is used.

Alongside the exhilarating excitement of world class Flat racing, pulsating music nights, great value family days, award-winning restaurants and exceptional conference & events facilities, Newmarket Racecourses will also be celebrating 350 years of extraordinary royal patronage and defining historic moments through our special commemorative events. For more information, please visit www.newmarketracecourses.co.uk or for more information around the 350 celebrations please visit www.newmarket350.co.uk and use #weare350 to share your memories.

The Jockey Club runs the largest racecourse group in the UK by turnover (2014:£162.9m), courses (15) including those at Aintree, Cheltenham, Epsom Downs and Newmarket, attendances (2015:£1.95m), total prize money (2015:£43.9m), contribution to prize money (2015:£19.9m) and quality racing (Group and Graded races); more than 3,000 acres of world-class training grounds in Newmarket, Lambourn and Epsom Downs; The National Stud breeding enterprise and education provider; and the charity for racing's people in need, Racing Welfare. Governed by Royal Charter, every penny The Jockey Club makes it puts back into British racing. More information is available at www.thejockeyclub.co.uk